Social Entrepreneurship

For those of you who have know idea what social entrepreneurship ship is I would like to welcome you to the club. From our classroom to around the world people just can't seem too grasp the concept of social entrepreneurship. If in the end its all about money then how can it really be a social venture. Wouldn't it be a business venture looking to exploit a certain target market rather than helping them? Either way you look at it people are still going to try to maximize profits or contributions. How do you feel about social entrepreneurship? Right or wrong?